The five marketing mantras for entrepreneurs
Five ways to make your marketing more effective in 2012.
View ArticleAdvertising that works: herding cats and canine classics
Flick through the TV adverts and it's wall-to-wall footage of people waxing lyrical about discount sofas. So, where to look for good ads these days?
View ArticleThe four worst ads of 2012 (so far)
We're only a third of the way through the year but we've already been subjected to a crop of terrible ads. Here are four of the worst offenders.
View Article5 smart ways to grow your business
Walk down the high street and you're in a sea of failed attempts at attracting new customers, and surely you've thrown away many flyers and ignored many campaigns yourself. So, what really works?
View ArticleAnd the prize for the best supermarket advertising goes to…. Aldi
A favourite technique in market research is to ask who a brand would be if it was a person. Marketing guru Frances Brindle argues that Aldi is the only supermarket brand she would actually like to...
View ArticleThe best ads of 2012
Vampire parties and horrible table manners were selling this year. Once again, Frances Brindle picks the best ads of the year.
View ArticleAre you a Virgin flyer?
Are you hip, sexy, and flying with Virgin? If so, you must be exactly like the people in the airline's latest TV advert...
View ArticleBusiness Link is dead, long live the libraries
After Business Link was swallowed by gov.uk, the British Library Business and IP Centre are branching out to work with city libraries to support growing businesses.
View ArticleHas Apple lost its way?
Has Apple lost its advertising mojo, asks Frances Brindle, analysing the tech giant's latest ad campaign.
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